Get visible, faster.
Book a Power PR Session with Tracy Samantha Schmidt and walk away with a plan that gets you noticed — without the massive agency retainer.
Perfect if you’re not ready for our full PR program but still want a plan that gets results now.
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You don’t need a PR agency to get publicity.
You just need a clear story, a strong foundation, and an expert who knows how to position you for visibility.
In your Power PR Session, we’ll work together to:
Clarify the hook that makes journalists, podcasters, and content creators want to feature you.
Assess your online presence — your website, bio, and digital footprint — and pinpoint what’s helping or hurting your credibility.
Map a 90-day visibility plan to strengthen your foundation and start getting attention from the right audiences.
You’ll leave with focus, direction, and a clear understanding of how to prepare for consistent, credible press — whether that’s through media coverage, podcast interviews, or thought-leadership content.
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
An expert perspective on your story — how it’s landing now and what could make it more magnetic to journalists, podcasters, and audiences.
A professional assessment of your digital presence, including what to refine or strengthen to build credibility.
A practical 90-day roadmap to improve your visibility and readiness for media, podcast, and partnership opportunities.
Clarity and confidence about where to focus next — and how to know when you’re ready to pitch.
You will leave with:
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Who this is for:
Experts and thought leaders ready to be recognized for their insight and authority.
Founders who want their brands to attract attention — for the right reasons.
Filmmakers, authors, and artists who are ready to share their work with a wider audience and earn the visibility it deserves.
Marketers and communications pros who want to leverage PR to elevate credibility and amplify brand awareness.
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
How it works
Book your Power PR Session for $495.
Complete your intake so Tracy can review your brand and online presence before the call.
Meet 1:1 on Zoom for a focused 90-minute strategy session.
Within two business days, you’ll receive:
Your written assessment
A 90-day visibility plan
The recording of your session
Margo Popio, Owner, Vavoom Pinups and Margo Popio Studios
“Tracy is the sharpest tool in my toolbox. She is in your corner… she comes up with the hook that snaps it all together. A true creative thinker, she opens your world and asks you the hard questions that take you to the next level, even when you think you know everything about your business. The PR Accelerator formula that she created is so fine-tuned because she is. She comes to you with the highest variety of experiences, clients, and focuses. I wouldn’t trust anyone else with my company’s reputation.”
FAQs
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Yes — this session is designed to help you build a strong foundation before investing in a full program.
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Absolutely. Many clients book a strategy session with Tracy to figure out what they need to do. It’s a great way to get expert recommendations so you don’t waste money on the wrong vendors or agencies later.
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No — this is a strategy and audit session focused on clarity, readiness, and positioning. You’ll know what to do next, but we won’t execute during the session.
To receive the right contacts and pitches that are ready to send, we recommend our Empowered PR program. -
Yes. If you move forward within 30 days, your $495 will be credited toward the program. -
Your booking reserves dedicated time and preparation, so please schedule carefully.
Sessions are non-refundable.
You may reschedule once with at least 72 hours’ notice.
Cancellations or reschedule requests within 72 hours of your session will forfeit the session fee.
No-shows or same-day cancellations cannot be refunded or rescheduled.
In the rare case of an emergency, please reach out — exceptions are made at our discretion. Thank you for respecting our time and yours.
Karen Salmon, Co-founder of Windy City Indie and Things That Fly
“Working with Tracy is like having a partner in crime. She fully immerses herself in the art and science of telling your story and growing your audience--both at the strategic level and in the fine details. Strategically, she is spot on. Tracy is quick to set a course—then evaluate and adjust, so time is not wasted and opportunities are not missed. But details are everything in this field and she makes sure to get them right. “
Let’s talk results.
Here are wins our clients have seen from our Empowered PR program:
Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s
Raised over $2.1 million on Kickstarter in just one month.
Won major industry awards, including “Person to Watch” and “Top Products of 2025”
Spoke on the main stage at SXSW, positioning themselves as a top thought leader
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft
What clients say
“I’ve been a 'digital media guy' for over 20 years. I not only learned a few things from Tracy but, more importantly, she helped coalesce for me how specific media channels can be co-leveraged intelligently to drive personal and business outcomes."
— Salesforce consultant
“‘Turn heads. Grow faster.' That’s exactly what Tracy has helped me do in so many ways: recasting my personal branding, articulating my personal and company story creatively, crafting an impactful bio, and preparing me for greater visibility and public speaking. Highly recommend!"
— Founder in B2B services
"Working with Tracy was like having my best friend by my side - I would absolutely refer her to anyone who is looking for support on how to get sustained attention."
— Career advisor + best-selling author
“If you want to work with someone who is incredibly smart, experienced, honest, understands your needs and most importantly, KIND, you will want to work with Tracy."
— Full-time actor, SAG-AFTRA
“When we met, I didn't know what I wanted to do. I now sit at my computer with a growing newsletter — hundreds of people follow and comment on its value. They say they look forward to it every Sunday. Your guidance and perspective enabled me to make this happen.”
— Ad executive
“Tracy continues to be an advocate for truth in the age of disinformation, with an unparalleled ability to pivot and transition potential complications into generative insights. She knows the art of ethical and sound business, approaching each project with a level of mastery, effectively raising the standards and benefits for anyone involved. "
— Artist and cultural critic
Ready to attract
the right attention?
Book your Power PR Session today and get the expert feedback, structure, and next steps you need to stand out — confidently and strategically.
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