The smart way to do PR.
Say goodbye to endless retainers and hello to empowered PR.
Clients in
It’s time to
get visible
on your terms.
Tracy Samantha Schmidt, Founder and CEO
The PR Accelerator is a different kind of PR company. Led by a former TIME Magazine journalist, we empower our clients to get attention without hiring a publicist.
But if you want us to handle things, we also run a full-service PR agency. At the end of our work together, we can teach you to take the reins and do PR like the pros.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Alex Ruggieri, commercial real estate broker and counselor of real estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
WHAT WE KNOW
You can get attention
without a publicist.
With the right strategy & assets, anyone can get free publicity. Don’t believe us? See our client’s recent press — all of which they earned on their own using our PR methods.
Your strategy should
follow the audience.
Yes, we prioritize getting attention from journalists — but we pay equal attention to podcasts, Substacks, YouTubers, and content creators. Audiences are headed there, and it’s where you should be, too.
To stand out,
own the conversation.
Most people and brands just react to the news cycle. We empower you to lead it — that’s why we offer speechwriting, article ghoastwriting, and book proposal development to all of our clients.
Neil Redding, founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. And it's not just for speeches but also for all the ways I show up in writing and in public. Highly recommend.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
We create the
right PR solution for you.
OUR PROCESS
We start with your visibility plan.
1.
Our team assesses your online presence and then co-creates your visbility plan. This high-level PR strategy maps out how you’ll get attention in the months ahead.
2.
You pick a custom PR option.
We will create a custom proposal for you. Your options will include our done-with-you program, in which we create everything for your team to do PR. We’ll also include options for full agency support.
Whether you select our done-with-you PR program or our full-service PR agency, our team of experts works directly with you. We keep our client roster tight so you get access to us when you need it.
3.
We get to work for you.
Let’s talk results.
Here are some of our clients’ biggest PR accomplishments:
Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s
Won major industry awards, including “Person to Watch” and “Top Products of 2025”
Spoke on the main stage at SXSW, positioning themselves as a top thought leader
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft
Christi Powell, mindset and visualization strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Ready to get visible?
Let’s talk.
We offer complimentary 25-minute calls to discuss your PR goals and how we can best support you.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystalize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”