OUR CLIENTS HAVE BEEN FEATURED IN
Our services
Two ways to work with us
The Visibility Plan
Your custom roadmap, built in one session. Work 1:1 with Tracy Schmidt for 90 minutes and walk away with a clear plan for getting visible in a way that feels right to you.
The Visibility System
Your complete PR system, built for you in six weeks. It includes everything a PR agency would create — only it's yours to keep and run, at a fraction of the price.
TRUSTED BY
OUR STORY
Since 2015, we've been doing something PR agencies don't.
We build PR systems that our clients actually own.
Most PR firms charge $5K–$15K a month to manage your visibility for you. The moment you stop paying, the attention stops too. You don't own the contacts. You don't own the strategy. You don't own anything.
We do it differently. We work with you one-on-one, build the entire system — your positioning, your narrative, your media contacts, your outreach templates, your speaker kit — and hand it to you. You keep it. You run it, or your assistant does.
We’ve helped hundreds of experts get the attention their work deserves — in outlets like The New York Times, TechCrunch, Harvard Business Review, and Newsweek, and on stages at SXSW, Google, Microsoft, and more.
What clients say about working with us
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs, and provide you with an in-depth game plan to inject new life into your career.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Sonny Garg, The Institute for Nonviolence Chicago
"Tracy masterfully helped us to realize that the right messaging is not about sound bites or catchy brochures. It is about thoughtfully revisiting and debating why we do the work we do, what our aspirations are, and how we know we're both different and making a difference.
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders."
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”