THE VISIBILITY PLAN
Your visibility plan.
Built for you in one session.
Work 1:1 with Tracy Schmidt for 90 minutes and walk away with a custom visibility roadmap.
OUR CLIENTS HAVE LANDED COVERAGE IN
You're great at what you do.
Talking about it is a different skill.
You've spent years building your expertise. But translating that into how you talk about yourself publicly — your positioning, your narrative, your PR strategy — is a completely different discipline.
That's not a gap. It's just not your job.
Since 2010, Tracy Schmidt has advised hundreds of experts on their PR, positioning, and marketing. In one session, she can help you see what others already see in you and develop a plan to ensure the right people see it, too.
HOW IT WORKS
Before, during, and after — here’s what happens
Before you meet, Tracy will assess your online presence, your competitors, and your space. She'll then meet with you for 90 minutes to share her recommendations, discuss what you want to do, and build your visibility roadmap.
You walk away with:
Tracy's assessment of your online presence, including your social media, website, content, and other search results
A realistic personal marketing plan that's aligned to your industry, goals, and available bandwidth
High-level recommendations for your positioning (aka how to talk about what you do) so that people understand it faster
You'll receive Tracy's written plan, a recording of the strategy session, and an interactive transcript to refer back to.
If you need additional support with marketing, branding, or related services, we can also connect you with vetted partners.
Topics we can address:
How to talk about yourself or your company
The look/feel and effectiveness of your website
What kind of content to create (or ditch)
New offerings to create based on your expertise
Planning for media and podcast coverage
Ideas for speeches or even a book idea
Converting followers into buyers or supporters
Influencing your SEO and AI search results
And more
What clients say about Tracy
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs, and provide you with an in-depth game plan to inject new life into your career.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Sonny Garg, The Institute for Nonviolence Chicago
"Tracy masterfully helped us to realize that the right messaging is not about sound bites or catchy brochures. It is about thoughtfully revisiting and debating why we do the work we do, what our aspirations are, and how we know we're both different and making a difference.
It is through this carefully orchestrated process of organizational inquiry that the messaging reveals itself, and it has proven to resonate deeply with both our internal team and external audiences, including funders."
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”