CUSTOM TRAINING PROGRAMS
Your experts are your greatest asset.
The world just doesn't know it yet.
Every organization has people with deep expertise, hard-won credibility, and ideas worth sharing. But if those experts aren't visible — in the press, on stages, and in the conversations your industry is having — your organization is leaving influence, authority, and opportunity on the table.
We train your team to change that. Through custom training programs, we teach your experts how to build their personal visibility, earn media coverage, grow their audiences, and get booked to speak — all in a way that elevates your organization alongside them.
OUR CLIENTS HAVE LANDED COVERAGE IN
THE OPPORTUNITY
When your experts are known, your organization is impossible to ignore.
Most organizations invest in PR at the brand level but leave their individual experts without the skills, the strategy, or the system to build their own visibility. The result: your best people are invisible and so is the work they're doing.
Our custom seminars fix that by giving your team the tools to build authority in their fields, attract the right audiences, and generate the kind of third-party credibility that no ad campaign can buy.
WHAT YOUR TEAM WILL LEARN
Practical skills that build authority & drive results.
How to craft a personal narrative that makes their expertise immediately clear and compelling
How to build direct relationships with journalists and earn positive media coverage on their own
How to pitch and land speaking engagements at the conferences and events that matter in your industry
How to grow a professional audience on the platforms where your buyers and partners spend time
How to do all of this efficiently, without it becoming a second job
TRUSTED BY
HOW OUR TRAINING WORKS
Build around your team, delivered the way you want.
Every training program is designed specifically for your organization: your industry, your experts, your goals. We work with your marketing or communications team to build a program that fits your culture and delivers skills your experts can use immediately.
Program formats:
Half-day workshop — a focused, high-impact session covering the essentials of personal visibility and media relations
Multi-session series — a deeper program that takes your experts through message development, media strategy, outreach, and content, with time to implement between sessions
Virtual or in-person — we work in the format that fits your team
All programs include practical exercises, competitive case studies, and templates your team can use the same day.
WHO THIS IS FOR
Organizations whose experts should be well-known in their fields
Universities and research institutions that want their faculty driving public conversation
Professional services firms whose partners and principals should be the go-to voices in their space
Companies whose founders, executives, and subject matter experts have ideas worth amplifying
Nonprofits and advocacy organizations whose leaders need to command attention and build trust at scale
WHY TRACY SAMANTHA SCHMIDT
She's been on both sides of the story.
A former TIME Magazine reporter and University of Chicago marketing instructor, Tracy has designed and delivered custom training programs for more than 50 organizations — including the National Association of Realtors, the National Association of Broadcasters, the American Library Association, and Rotary International.
Her clients have earned coverage in The New York Times, Fast Company, Bloomberg, and Newsweek, gone viral at SXSW, and keynoted at Google, Meta, Amazon, and Microsoft.
Experts we have trained
• Executives • Consultants • Academics • Doctors • Lawyers • Scientists • Technologists • Founders • Consultants • Authors • Speakers • Venture Capitalists • Financial Advisors • Realtors • Designers • Marketers • Journalists • Filmmakers • Musicians • Actors • Artists • Educators • Coaches • Content Creators
Industries we’ve worked in
AI • CPG • Coaching • E-commerce • Entertainment • Environmental Sciences • Finance • Fine & Performing Arts • Food & Beverage • Gaming • Government • Healthcare • Higher Education • Hospitality • Human Resources • Legal • Management Consulting • Manufacturing • Marketing • Media • Medical Technology • Non-Profits • Politics • Publishing • Real Estate • Social Impact • Social Services
Let’s talk results.
Here’s what our have achieved on their own:
Earned coverage in top-tier media outlets, including The New York Times, TechCrunch, Bloomberg, Newsweek, Axios, Business Insider, Fast Company, Slate, Good Housekeeping, The Bump, and AARP.
Live TV appearances on NBC, ABC, CBS, and FOX.
Raised $2.2 million on Kickstarter in just one month.
Articles published in Harvard Business Review, Fast Company, Crain’s, and key trade publications.
Spoke on the main stage at SXSW and gave keynote engagements at conferences produced by Google, Meta, Amazon, and Microsoft.
Industry awards and recognition, including “Person to Watch” and “Top Products of the Year.”