OUR SIGNATURE PROGRAM
Empowered PR
The smart, more affordable approach to PR
Our publicists help you get media, podcast, and influencer attention without the big agency fees. We also empower you to do PR without us once our program ends.
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The problem
You know PR can change how people find and perceive you. But getting publicity feels harder than it should.
Agencies are expensive and slow. Doing PR yourself is confusing, time-consuming, and often hit-or-miss.
So your visibility is inconsistent at best, and you’re missing out on the opportunities your competitors are getting.
We can fix that, fast.
OUR SOLUTION
Empowered PR
Empowered PR is a 1:1 program where we work directly with you to shape your narrative and run a focused PR campaign.
Together, we will:
Define your clear, compelling message
Design a PR strategy to attract media coverage, podcast interviews, and influencer buzz
Build your complete PR campaign, including customized pitches and tailored email lists
Optimize your online presence for PR and growth
Show you how to run the campaign yourself — or handle execution for you
You get a professional PR campaign and the foundation to do PR effectively whenever you need it.
PICTURE IT
PR that works for you
Imagine having all this in just 4 weeks:
A holistic PR campaign aligned to your goals
The right message that people finally get
Pitches, a press release, email lists — all ready to use
A proven PR plan your team can follow or our experts can implement for you
Your outreach goes out, and your story starts gaining traction. Media and podcast opportunities become intentional and consistent.
People understand who you are and why you matter. Over time, your visibility compounds and credibility grows.
Simply put: PR finally accelerates your growth.
Where we’ve worked
AI • CPG • Coaching • E-commerce • Entertainment • Environmental Sciences • Finance • Fine & Performing Arts • Food & Beverage • Gaming • Government • Healthcare • Higher Education • Hospitality • Human Resources • Legal • Management Consulting • Manufacturing • Marketing • Media • Medical Technology • Non-Profits • Politics • Publishing • Real Estate • Social Impact • Social Services
Who we’ve supported
Founders • Executives • Consultants • Speakers • Authors • Doctors • Lawyers • Inventors • Designers • Marketers • Realtors • Venture Capitalists • Financial Advisors • Technologists • Scientists • Hackers • Filmmakers • Musicians • Actors • Artists • Educators • Coaches
Let’s talk results.
Here’s what Empowered PR has helped clients achieve by getting the strategy and messaging right before a single pitch went out:
Earned coverage in top-tier outlets including The New York Times, Newsweek, Axios, Business Insider, Fast Company, Bloomberg, Slate, Good Housekeeping, The Bump, and AARP — secured through clear positioning and targeted, reporter-specific pitches
Live TV appearances on NBC, ABC, CBS, and FOX, driven by timely angles and strong media prep
$2.2M+ raised on Kickstarter in one month, supported by a PR strategy that clarified the story, built early credibility, and created online momentum
Thought leadership articles published in Harvard Business Review, Fast Company, Crain’s, and key trade publications by shaping ideas editors actually want
Industry awards and recognition, including “Person to Watch” and “Top Products of the Year,” following focused narrative development
Main-stage speaking opportunities at SXSW and keynote engagements with Google, Meta, Amazon, and Microsoft, rooted in a narrative aligned to the cultural moment
None of this came from mass pitching or generic templates. Our publicists build the strategy and custom campaigns — from message development to personalized pitches — and either manage outreach directly or prepare clients to execute with clarity and confidence.
Investment
Empowered PR is an 8-week program led by senior-level publicist Tracy Samantha Schmidt.
The program is $6,500 total. If you would like our team to implement your PR campaign, we can do so for an additional $4,000. We can also develop and implement future campaigns for a reduced fee.
Monthly payment plans are available.
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“The PR Accelerator helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
THE PR STRATEGIST
Meet Tracy
Empowered PR is led by Tracy Samantha Schmidt.
She spent 15 years inside media, working across print, digital, TV, radio, and trade outlets — as a staff reporter, editor, radio producer, TV commentator, and media executive. She’s seen firsthand how stories get shaped, approved, and dropped.
She’s also taught graduate journalism and spent over a decade as a marketing and communications strategist, advising more than 150 brands and teaching marketing at the University of Chicago.
Across those roles, one pattern kept showing up: PR was often more complicated than it needed to be. In 2022, Tracy launched The PR Accelerator to make PR simpler and more affordable.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.”