Proof that PR doesn’t require agency retainers

We bring a proven track record of top-tier media coverage and influencer buzz without long-term contracts or agency retainers.

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What our track record shows

Over the years, our team has supported clients across industries with focused PR campaigns that have led to:

  • Top-tier earned media coverage in outlets such as The New York Times, Newsweek, Fast Company, Business Insider, Bloomberg, Axios, Slate, Good Housekeeping, and AARP.

  • Live new broadcast appearances on NBC, ABC, CBS, and FOX

  • Bylined thought leadership placed in Harvard Business Review, Fast Company, Crain’s, Motherly, and leading trade publications

  • Creator and blogger campaigns that activated high-profile creatives, founders, and public figures across culture, entertainment, and public life

  • Main-stage speaking opportunities including SXSW and keynote engagements with organizations like Google, Meta, Amazon, and Microsoft

These outcomes reflect our consistent approach of building the right campaign for the moment, rather than relying on long-term retainers or mass outreach.

CPG  • Brand Awareness

Globowl: From “Food Stars” to CPG industry recognition

Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, joined our Empowered PR program to turn her national TV exposure into lasting brand momentum. Through the program, we helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.

Following the success of the initial program, we continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.

2025 Highlights:

  • Featured in The Bump and Good Housekeeping

  • Named a Progressive Grocer Top Pick

With a strong PR foundation and consistent media coverage, Globowl has grown from a promising startup into a nationally recognized, award-winning CPG brand trusted by both parents and industry insiders.

Erica Bethe Levin, Founder and CEO, Globowl

“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”

Ian Beacraft: From SXSW to global thought leader

Tech • Thought Leader PR

Futurist and creative technologist Ian Beacraft joined our Empowered PR program to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023. With AI dominating the headlines, our focus was to cut through the noise and position Ian’s insights as both original and essential. We worked closely with him to refine his core message—The Age of Creative Generalists—and crafted a clear PR and thought leadership strategy to elevate his voice in the national conversation on AI and the future of work.

The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.

Ongoing Momentum:

  • Over 500 press mentions in 2023

  • Featured in Slate, The Washington Post, and Bloomberg

  • Represented by United Talent Agency

  • Paid keynote engagements with Google, Microsoft, and other global brands

2024–2025 Highlights:

  • Returned to SXSW as a main stage speaker

  • Cemented his position as a top global voice at the intersection of AI, creativity, and technology

Ian’s consistent presence across major stages and media outlets has transformed him into one of the most sought-after thought leaders in the emerging tech space — proof that the right story, told well, opens the door to industry-defining opportunities.

Ian Beacraft, Founder and Chief Futurist, Signal + Cipher 

“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.

Tech • Product Launch

PostReminder: Attracting The Gap within weeks of launch

Mike Gunderson, founder of the top-ranked direct mail agency Gunderson Direct, came to us with a dual goal: amplify the visibility of his leadership team and generate buzz around his newest ventures — PostReminder and VoteReminder, two innovative direct response platforms.

We partnered with Mike and his team to craft a clear, strategic media narrative across all fronts. We refined messaging, developed pitch angles, and created tailored PR materials designed to resonate with both trade media and industry influencers. PostReminder launched with a standout feature in a top-tier marketing publication, immediately boosting its credibility and opening the door to new conversations with enterprise partners.

Momentum Highlights:

  • PostReminder launch coverage in a leading marketing trade outlet

  • Secured pilot project with The Gap and later deals with numerous household brands

  • Multiple podcast appearances booked for the agency’s COO

  • Strengthened industry positioning for Gunderson Direct and new ventures

By building a unified PR and thought leadership strategy, we helped Mike shine a spotlight on both his legacy agency and his forward-thinking innovations, positioning the entire organization as a driving force in the future of direct response marketing.

Mike Gunderson, Founder of Gunderson Direct, PostReminder, and VoteReminder

Tracy's attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the toolkit her team created for us. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture.”

Margo Popio: From local photographer to
morning show sensation

Culture • Local Publicity

Experiential photographer Margo Popio launched a Barbie-themed immersive photoshoot timed to the release of the Barbie movie. With the film already in theaters, the window to capture media attention was closing fast. Margo partnered with us to create a targeted PR strategy and compelling pitch emails designed to spark buzz in the Chicago market—despite extensive local coverage of Barbie events that had already run.

We set clear expectations: media interest might be a stretch. But the story, visuals, and angle were strong—and within days, WGN Morning News, Chicago’s top-rated morning show, reached out. They didn’t just want to cover the experience—they sent two on-air reporters to go through the full Barbie photoshoot and featured the story throughout the broadcast.

Momentum highlights:

  • Full multi-segment feature on WGN Morning News

  • Reporters experienced the shoot live on-air

  • Over 25 shoot inquiries within hours of the segment

  • Massive boost in brand awareness and demand

With the right positioning and a timely, irresistible pitch, Margo turned a tight media window into a breakout moment—proving that experiential photography can be headline-worthy with the right story behind it.

Margo Popio, Owner, Vavoom Pinups and Margo Popio Studios

“Tracy is the sharpest tool in my toolbox. She is in your corner… she comes up with the hook that snaps it all together. A true creative thinker, she opens your world and asks you the hard questions that take you to the next level, even when you think you know everything about your business. The PR Accelerator formula that she created is so fine-tuned because she is. She comes to you with the highest variety of experiences, clients, and focuses. I wouldn’t trust anyone else with my company’s reputation.”

Social Impact • Event Publicity

Windy City Indie: From no online presence to $80K raised in 10 days

In April 2020, music producers at Windy City Indie approached us with an urgent goal: launch a virtual concert, Our City of Neighbors, to unite Chicago and raise funds for frontline organizations, despite having no digital presence and less than two weeks to pull it off. We stepped in to lead the digital strategy, coordinate PR, and activate artist audiences to maximize visibility and impact.

We secured opening remarks from Illinois Governor JB Pritzker, giving the event immediate credibility and momentum. Our team developed a grassroots digital activation strategy that mobilized performers, including Jeff Tweedy, Katie Kaden, The O’My’s, Ric Wilson, and NNMADI to promote the event directly to their followers. Simultaneously, we ran a focused media outreach campaign that landed coverage across Chicago’s top outlets, including a feature in the print edition of the Chicago Tribune.

Momentum highlights:

  • Opening remarks by Governor JB Pritzker

  • Media coverage across all major Chicago outlets

  • Print feature in the Chicago Tribune

  • 1,300+ live viewers and 7,000+ replays in the first week

  • Over $80,000 raised for local frontline organizations

With no digital foundation and only days to prepare, we helped turn Our City of Neighbors into a high-impact cultural moment, showcasing the power of rapid-response storytelling and strategic amplification.

Karen Salmon, Co-founder of Windy City Indie and Things That Fly

“Working with Tracy is like having a partner in crime. She fully immerses herself in the art and science of telling your story and growing your audience, both at the strategic level and in the fine details. Strategically, she is spot on. Tracy is quick to set a course — then evaluate and adjust, so time is not wasted and opportunities are not missed. But details are everything in this field and she makes sure to get them right. “