FOR EXPERTS AND LEADERS
Nail Your Message
Get clear messaging and a personal brand strategy that accelerates your growth.
Work directly with visibility strategist Tracy Samantha Schmidt to clarify your message and align how you show up so the right opportunities come to you.
Clients in
Most people skip this part.
They start posting, pitching, or promoting before they’ve ever put clear language around what they do and why they’re different.
As a result, their online presence feels scattered. Their bio doesn’t land. Their experience falls flat. People just don’t “get” it.
Without that clear narrative, your visibility stalls. Opportunities stay way too small, if people even think of you at all for projects, roles, and invites. Put simply: If your message isn’t clear, your value gets dismissed.
That’s what this program is designed to fix.
OUR SOLUTION
Nail Your Message
This is a private, 4-week program that sharpens your message and aligns your online presence so the right people can recognize your value more quickly.
Together, we focus on helping you:
Clearly articulate what you do so people understand it without effort
Define the story and perspective that set you apart
Identify the credibility signals that matter most to your audience
Build a streamlined messaging system you can use across platforms
Refine your executive bio and key social profiles
Make intentional choices about how you present yourself and your work
You leave with a clear way to talk about your expertise and the right plan to grow your reputation intentionally.
PICTURE IT
Clarity that opens doors
This is what can start happening when your message is clear and intentional:
You know how to explain what you do in a way people actually understand
Your message feels focused, not reactive or overworked
The right people grasp your value faster, and conversations move forward more easily
Your online presence reflects the level you’re operating at without trying to do everything at once
You’re better positioned for opportunities like speaking, partnerships, or PR when and if you choose to pursue them
This is the clarity that makes everything else work.
Clients who have completed this program often report spending less time on marketing, closing deals more quickly, and commanding higher rates.
Industries we’ve worked in
AI • CPG • Coaching • E-commerce • Entertainment • Environmental Sciences • Finance • Fine & Performing Arts • Food & Beverage • Gaming • Government • Healthcare • Higher Education • Hospitality • Human Resources • Legal • Management Consulting • Manufacturing • Marketing • Media • Non-Profits • Politics • Publishing • Real Estate • Sales • Social Impact • Social Services • Staffing • Technology
Investment
Nail Your Message is a 4-week program led by visibility strategist Tracy Samantha Schmidt.
The program starts at $5,000. If you have complex messaging needs, an additional fee may apply. We will give you a custom quote after meeting with you for a consult.
Monthly payment plans are available.
MEET THE VISIBILITY STRATEGIST
Tracy Samantha Schmidt
Tracy has spent 25 years working across media, marketing, and communications — including 15 years in top newsrooms such as TIME, ABC, CBS, and FOX.
She also taught marketing at the University of Chicago for a decade, has advised over 100 brands, and led workshops on personal branding for thousands of people.
Across that time, she repeatedly saw the same issue: accomplished experts and leaders struggled to articulate their personal edge and were passed over for lucrative opportunities they deserved.
Through Nail Your Message, she quickly identifies that edge, puts it into words that people get, and creates the right strategy to help experts and leaders get chosen faster.
What clients say about “Nail Your Message”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“PR Accelerator helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were also able to get an interview published in Fast Company – a huge win for our credibility.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”
Andrew Benedict-Nelson, Founder of How Healers Lead
”I initially started working with Tracy because of her expertise in messaging, but she helped me accomplish so much more. With empathy and insight, she helped me question old assumptions about my story and help craft a new one that is a better fit for who I am now. The result was personal growth, not just a website. I am sure I would not be experiencing the success I am now without her help.”
Jason Zimmerman, Founder of 3Fold Collective
“Tracy molded my idea into a message that got instant visibility and intrigue from the market. She also worked as a trusted partner to develop, position, and perfect my messaging so that it was two steps ahead of where the market was going. When the brand evolved, she helped the message evolve with it, while further helping us gain new visibility through thoughtful writing and strategic outreach.”
Adam Boyd, Principal of The Northwood Group
“I engaged Tracy because my messaging was all over the place, it didn't represent what I wanted to express to the market, and it wasn't landing with my target clients. She delivered tight, concise, and polished messaging that combined my values of simplicity and focus with a professional air. I recommend Tracy to many of my clients and friends.”
Alex Ruggieri: From seasoned expert to global brand ambassador
Alex Ruggieri, a globally respected commercial real estate advisor and member of the elite Counselors of Real Estate, came to us to launch a new brand for his advisory business. With decades of experience navigating complex transactions, Alex needed a visual identity and message that reflected the depth of his expertise—and elevated his presence in an increasingly competitive field.
We worked closely with Alex to refine his core messaging, ensuring it communicated both his industry authority and the value he brings to high-level clients. From there, we developed a polished brand identity, directed a custom photo shoot, and launched a sleek new website that showcased his leadership, legacy, and global reach.
Momentum highlights:
Launched elevated brand identity and custom website
Named an international brand ambassador for a leading real estate group
Strengthened positioning as a global authority in commercial real estate
Created new opportunities for strategic partnerships and advisory roles
With a refreshed brand that fully aligned with his reputation and expertise, Alex expanded his influence and visibility—stepping confidently into his next chapter as a global voice in commercial real estate.
Mark Briggs: From author to executive coach with a bestselling platform
Although Mark Briggs had published two books before, The Butterfly Impact was his most personal yet—sharing how his life was upended twice in a decade and the ripple effect that followed when he made small, intentional changes to how he worked. He partnered with us to ensure this book reached the right audience and laid the foundation for the next chapter of his career.
We helped refine the book’s messaging and worked in tandem with his publisher to craft compelling sales copy that would resonate with readers. Beyond the launch, we built and optimized Mark’s website to serve as a central hub for book sales and sample chapters. We also refreshed his LinkedIn profile and developed a personal brand strategy to increase visibility and attract the right opportunities.
Momentum highlights:
The Butterfly Impact became an Amazon bestseller in multiple categories
New personal brand strategy launched across web and LinkedIn
Website became a hub for book sales and downloads
Successfully launched an executive coaching business using the platform we helped build
With a clear message, a compelling platform, and a strong digital presence, Mark turned a deeply personal book into a powerful brand—launching a new phase of his career as a sought-after executive coach.
Mark Briggs, Executive Coach and Best-Selling Author
”Tracy helped successfully develop and launch the website for my book, exceeding all my expectations along the way. She was able to take a lump of clay and mold it into something beautiful, articulate, and compelling. Above all, she is one of my favorite brainstorming thought partners ever. She's simply a joy to work with.”
Christi Powell: From misunderstood coach to in-demand visualization strategist
Christi Powell had a powerful gift—helping elite athletes and high performers break through mental barriers using visualization and mindset training. But as a former advertising creative director, she didn’t fit the mold of a traditional coach, and her messaging often left potential clients unsure of how to engage her expertise.
We worked with Christi to clarify and elevate her positioning. By rebranding her as a “visualization strategist,” we gave her audience language that immediately clicked. This new clarity not only made her work more approachable but also led to the development of a proprietary, data-driven methodology that became a cornerstone of her expanding practice.
Momentum highlights:
Repositioned as a “visualization strategist” with a clear, compelling brand message
Developed a new methodology rooted in data and mental performance science
Attracted more elite athlete clients and training opportunities
Expanded offerings to include programs for emerging talent
Positioned for scalable growth in the high-performance coaching space
With a refined message and elevated positioning, Christi transformed her brand and unlocked the next level of impact and visibility in the world of mindset training.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to our rapid growth. Not only did she help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Ian Beacraft: From SXSW breakthrough to
global thought leader
Futurist and creative technologist Ian Beacraft joined our Empowered PR program to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023. With AI dominating the headlines, our focus was to cut through the noise and position Ian’s insights as both original and essential. We worked closely with him to refine his core message—The Age of Creative Generalists—and crafted a clear PR and thought leadership strategy to elevate his voice in the national conversation on AI and the future of work.
The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.
Ongoing Momentum:
Over 500 press mentions in 2023
Featured in Slate, The Washington Post, and Bloomberg
Represented by United Talent Agency
Paid keynote engagements with Google, Microsoft, and other global brands
2024–2025 Highlights:
Returned to SXSW as a main stage speaker
Cemented his position as a top global voice at the intersection of AI, creativity, and technology
Ian’s consistent presence across major stages and media outlets has transformed him into one of the most sought-after thought leaders in the emerging tech space — proof that the right story, told well, opens the door to industry-defining opportunities.
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Rachel Zorel: From boutique agency founder to “Person to Watch”
Rachel Zorel, creative director and founder of 7 Layer Studio, came to us with a clear mission: elevate visibility for herself and her all-women design agency based in suburban New Jersey. Although their creative work rivaled top Manhattan firms, they weren’t getting the same recognition or media attention. To close that gap, we helped Rachel refine her messaging and build a PR strategy that would position her and her team as leaders in the design space.
We began by crafting a new SEO-optimized sales page to drive qualified leads and elevate their digital presence. From there, we developed a suite of compelling pitch angles and strategic outreach emails tailored to design and business media. Working closely with Rachel’s team, we helped sharpen their story, making it clear why 7 Layer Studio deserved national attention.
Momentum highlights:
Featured in GDUSA Magazine, a top industry publication
Rachel named a “GDUSA Person to Watch”
Elevated brand visibility and credibility for 7 Layer Studio
Increased inbound interest from clients and media alike
By combining smart positioning with strategic outreach, we helped Rachel and her team step confidently into the spotlight—proving that great design talent isn’t defined by geography, but by vision and execution.