Finally, PR that works for you.
In Empowered PR, our experts create everything you or your team needs to get the attention you deserve.
No bloated retainers. No murky contracts. No getting handed off to the intern.
Clients in
Maybe this sounds familiar?
“I’m too early-stage for PR.”
You're worried you're too small or too early to land meaningful PR, holding you back from getting to that next stage of growth (and revenue).
“I got screwed by a PR firm.”
You've experienced traditional PR agencies that promised big results but left you unclear about what they were actually doing — and delivered lame results.
You've tried refining your messaging and pitching on your own, but you haven’t seen good results and want expert support (you can afford).
“I can’t do PR on my own.”
Gina Calvano, Career transformation consultant and best-selling author
“Working with Tracy was like having my best friend by my side. I would absolutely refer her to anyone who is looking for support on how to get sustained attention."
Traditional PR agencies intentionally keep you in the dark.
After investing in a retainer, you meet with the principal before your file is passed to a junior-level employee. (And you may not even know it’s happening.)
Suddenly, you’re paying $100k for an intern to send out cold pitches.
By selling you a suite of services you don’t need, traditional PR firms don’t focus on the right areas to drive growth, while also keeping you in the dark about their progress.
Empowered PR disrupts the traditional PR model by empowering you to get the right attention.
In our unique program, our experts work directly with you to create a customized PR system you can use immediately.
We make PR so easy, your assistant can handle it.
In just 6 weeks,
you can be ready to:
1. Earn sustained media coverage.
Land press coverage in outlets your audience trusts — including local, trade, business, and national media outlets.
2. Book podcast interviews.
Get featured on shows your target audience listens to and respects.
3. Book better speeches.
Secure speaking gigs at events and conferences — and even get help writing and delivering your speech.
4. Engage content creators.
Collaborate with influential creators across platforms to expand your reach and visibility.
5. Get published in media outlets.
Publish articles with your byline in media outlets that your target audiences read.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
How the heck does this work?
The Empowered PR process
1. We create everything you need to do PR like the pros.
This includes the right strategy, message, personalized email pitches, and contact lists — the same things a PR firm would create (but not give you).
2. We make the PR process foolproof for you or your team.
As part of our program, you’ll get a weekly project plan and tasks that explain exactly what to do. It’s designed for your VA or smart intern to implement.
3. We teach you what to do — and how to handle interviews.
The program also includes extensive training, including hands-on training with founder Tracy Schmidt, a library of video tutorials, and optional media training for interviews.
Neil Redding, founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. And it's not just for speeches but also for all the ways I show up in writing and in public. Highly recommend.”
Let’s talk results.
Here are some of our clients’ PR wins:
Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s
Won major industry awards, including “Person to Watch” and “Top Products of 2025”
Spoke on the main stage at SXSW, positioning themselves as a top thought leader
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Frequently asked questions
I have no PR expierence. Is this still a good fit?
Absolutely. Many of our clients lack PR experience when they start Empowered PR.
I am too busy to handle PR. What do you suggest?
No problem. A junior-level employee or a virtual assistant can run your PR system for you. We can also match you with a VA trained by us to handle your PR tasks.
Will this take a lot of time to execute?
Not at all. All you have to do is copy/paste/send the personalized emails we create for you. During active campaigns, it takes about 3-5 hours per week (which a colleague can handle). Otherwise, all you need to do is monitor your inbox.
Is this for B2B or B2C businesses?
Both. Empowered PR is vertical agnostic. We have experience supporting clients in almost every major industry. See our case studies.
Will I need to hire a publicist after I do this program?
No. You’ll learn how PR works so you can start doing it yourself. But we can also provide ongoing support, updated contact lists, and fresh PR campaigns for your team to send.
How much does Empowered PR cost?
Way less than a PR agency. Traditional agencies charge at least $18,000 for a 3-month retainer, and you don’t get to see the contact lists or get anything once the retainer ends.
That outdated model keeps you coming back for attention and paying a small fortune. Our program empowers you to get attention whenever you want.
Christi Powell, mindset and visualization strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Sound like a fit?
Let’s talk.
We offer free 25-minute calls to discuss your goals and how we can help you. Click the link below to schedule your call.