Get publicity — without an expensive retainer.
Our publicists will create a ready-to-go PR campaign for you.
All you have to do is press “send.”
Clients in
Maybe this sounds familiar:
“I’m too early-stage for PR.”
You're worried you're too small or too early to land meaningful PR, holding you back from getting to that next stage of growth (and revenue).
“I got screwed by a PR firm.”
You've experienced traditional PR agencies that promised big results but left you unclear about what they were actually doing — and delivered lame results.
You've tried using AI to refine to get publicity, but you haven’t seen good results and want expert support (you can afford).
“I can’t do PR on my own.”
Traditional PR agencies have a bad rep for a reason.
After investing in a retainer, you meet with the principal before your file is passed to a junior-level employee. (And you may not even know it’s happening.)
Suddenly, you’re paying $100k for an intern to send out cold pitches.
By selling you a suite of services you don’t need, traditional PR firms blow your budget while also keeping you in the dark about their progress.
Our program, Empowered PR, is the smart alternative to that outdated model.
Our publicists will create your ready-to-go PR campaign for you to easily implement.
Need ongoing support? We can create fresh PR campaigns as needed — quickly and affordably.
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“The PR Accelerator helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
We make PR so simple, your assistant can do it.
We are PR experts who know that it’s not hard to get publicity — you just need the campaign and assets.
In Empowered PR, we make it easy to get attention and build direct relationships with journalists, podcasters, and content creators
Everything is custom-built for you.
All you have to do is press “send” on the customized emails our publicists write for you.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
In 3 weeks,
you can be ready to:
1. Earn sustained media coverage.
Land press coverage in outlets your audience trusts — including local, trade, business, and national media outlets.
2. Book podcast interviews.
Get featured on shows your target audience listens to and respects.
3. Engage influencers and content creators.
Collaborate with influential creators across social media and newsletter platforms to expand your reach and visibility.
4. Get published in top media outlets.
Publish articles with your byline in media outlets that your target audiences read. Clients have landed in HBR, Fast Company, Crain’s, and more.
Empowered PR
Our 3-Step Process
We design your PR strategy.
Just like a traditional PR firm, our PR experts figure out the best ways to get attention so you can reach your immediate goals faster.
We create your PR campaign.
You’ll get a complete, expert-crafted PR campaign — without the monthly retainer.
We deliver:
A PR playbook with your key messages
A professionally designed media kit
A press release optimized for AI engines
Curated contact lists for journalists, podcasts, and content creators
Custom email pitches tailored to each contact
The difference: You build direct relationships with the media, podcasters, and creators — no gatekeepers, no ongoing fees.
We teach you what to do.
Get insider training on how to get attention repeatedly.
You’ll receive:
A private PR training session with one of our experts
Full access to our on-demand video tutorial vault
Our proven PR templates to secure more coverage
You’ll learn how to:
Build direct relationships that lead to repeatable coverage
Stay top-of-mind and get featured consistently
Use PR to appear in GenAI answers and search results
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."
Here is what can change for you:
Our clients have seen outcomes like these:
✔ Get the right message to stand out in a crowded market.
✔ Build direct relationships with journalists, podcasters, and influencers.
✔ Drive the right, targeted traffic to your website.
✔ Get external validation to accelerate your sales cycle.
✔ Influence AI and search engine results through media coverage.
✔ Build in-house PR capacity and save at least $96,000 per year on retainers.*
*Based on average boutique PR firm retainer fees of $8,000 per month
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Here are some client wins:
Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP
Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences
Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime
Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s
Raised nearly $800k on Kickstarter in just 24 hours
Won major industry awards, including “Person to Watch” and “Top Products of 2025”
Spoke on the main stage at SXSW, positioning themselves as a top thought leader
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft
Let’s talk results.
FAQS
I have no PR experience. Is this still a good fit?
Absolutely. Many of our clients are brand-new to PR when they start Empowered PR.
I am too busy to handle PR. What do you suggest?
No problem. We designed this program so that an assistant or capable intern can handle everything for you. All they have to do is hit “send” on the customized emails we create for you.
Will this take a lot of time to execute?
No. We set up everything for you in the AI-powered tool. All you have to do is hit “send. The email replies will come straight to your business email.
Is this for B2B or B2C businesses?
Both. Empowered PR is vertical agnostic. We have experience supporting clients in almost every major industry. See our case studies.
Will I need to hire a publicist after I do this program?
Not necessarily You will have everything you need to get continued coverage from journalists, podcasters, and content creators. You’ll also get training and proven templates to keep getting attention.
Can I just hire your team to handle my PR?
Possibly. Our team of publicists represents a select number of clients. Depending on our availability, we can handle all aspects of your PR for you.
Have your clients been successful doing their own PR?
Yes, incredibly so. Clients who have done Empowered PR have been featured in outlets like Fast Company and Newsweek, appeared on every top TV network, done interviews with top podcasters, raised over $700k in 24 hours on Kickstarter, and much more.
Ian Beacraft: From SXSW breakthrough to
global thought leader
Futurist and creative technologist Ian Beacraft joined our Empowered PR program to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023. With AI dominating the headlines, our focus was to cut through the noise and position Ian’s insights as both original and essential. We worked closely with him to refine his core message—The Age of Creative Generalists—and crafted a clear PR and thought leadership strategy to elevate his voice in the national conversation on AI and the future of work.
The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.
Ongoing Momentum:
Over 500 press mentions in 2023
Featured in Slate, The Washington Post, and Bloomberg
Represented by United Talent Agency
Paid keynote engagements with Google, Microsoft, and other global brands
2024–2025 Highlights:
Returned to SXSW as a main stage speaker
Cemented his position as a top global voice at the intersection of AI, creativity, and technology
Ian’s consistent presence across major stages and media outlets has transformed him into one of the most sought-after thought leaders in the emerging tech space — proof that the right story, told well, opens the door to industry-defining opportunities.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to our rapid growth. Not only did she help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, joined our Empowered PR program to turn her national TV exposure into lasting brand momentum. Through the program, we helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, we continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
2025 Highlights:
Featured in The Bump
Named a Progressive Grocer Top Pick
With a strong PR foundation and consistent media coverage, Globowl has grown from a promising startup into a nationally recognized, award-winning CPG brand trusted by both parents and industry insiders.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
PostReminder: Attracting The Gap within weeks of launch
Mike Gunderson, founder of the top-ranked direct mail agency Gunderson Direct, came to us with a dual goal: amplify the visibility of his leadership team and generate buzz around his newest ventures —PostReminder and VoteReminder, two innovative direct response platforms.
While his agency already had a strong reputation in the marketing world, Mike saw an opportunity to position his executives as thought leaders and give his emerging platforms the spotlight they needed to scale.
We partnered with Mike and his team to craft a clear, strategic media narrative across all fronts. We refined messaging, developed pitch angles, and created tailored PR materials designed to resonate with both trade media and industry influencers.
PostReminder launched with a standout feature in a top-tier marketing publication, immediately boosting its credibility and opening the door to new conversations with enterprise partners.
Momentum Highlights:
PostReminder launch coverage in a leading marketing trade outlet
Secured pilot project with The Gap
Multiple podcast appearances booked for the agency’s COO
Strengthened industry positioning for Gunderson Direct and new ventures
By building a unified PR and thought leadership strategy, we helped Mike shine a spotlight on both his legacy agency and his forward-thinking innovations—positioning the entire organization as a driving force in the future of direct response marketing.
Mike Gunderson, Founder of Gunderson Direct, PostReminder, and VoteReminder
Tracy's attention to detail, research prowess, and knack for crafting persuasive pitches were evident in every aspect of the toolkit her team created for us. Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture.”
Rachel Zorel: From boutique agency founder to “Person to Watch”
Rachel Zorel, creative director and founder of 7 Layer Studio, came to us with a clear mission: elevate visibility for herself and her all-women design agency based in suburban New Jersey. Although their creative work rivaled top Manhattan firms, they weren’t getting the same recognition or media attention. To close that gap, we helped Rachel refine her messaging and build a PR strategy that would position her and her team as leaders in the design space.
We began by crafting a new SEO-optimized sales page to drive qualified leads and elevate their digital presence. From there, we developed a suite of compelling pitch angles and strategic outreach emails tailored to design and business media. Working closely with Rachel’s team, we helped sharpen their story, making it clear why 7 Layer Studio deserved national attention.
Momentum highlights:
Featured in GDUSA Magazine, a top industry publication
Rachel named a “GDUSA Person to Watch”
Elevated brand visibility and credibility for 7 Layer Studio
Increased inbound interest from clients and media alike
By combining smart positioning with strategic outreach, we helped Rachel and her team step confidently into the spotlight—proving that great design talent isn’t defined by geography, but by vision and execution.
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”