Get the right attention 

whenever you want.

Empowered PR is our done-with-you PR program.

Our experts create everything you or your team needs to excel at PR without a publicist. This empowers you to get free publicity on your terms.

Read on to learn how Empowered PR works.

Clients in

In just 6 weeks,
you can be ready to:

1. Earn free media coverage.

Land press coverage in outlets your audience trusts — including local, trade, business, and national media outlets.

2. Book podcast interviews.

Get featured on shows your target audience listens to and respects.

3. Engage content creators.

Collaborate with influential creators across platforms to expand your reach and visibility.

4. Get published in media outlets.

Publish articles with your byline in media outlets that your target audiences read.

5. Book speeches at the right events.

Secure speaking gigs at events and conferences — and even get help writing and delivering your speech.

Erica Bethe Levin, Founder and CEO, Globowl

“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”

Let’s talk

results.

Here are some of our clients’ biggest PR wins:

  • Featured in major media outlets like Newsweek, Fast Company, Bloomberg, Business Insider, Slate, Axios, and AARP

  • Appeared live on NBC, ABC, CBS, and FOX, gaining national exposure and driving trust with new audiences

  • Booked interviews on top podcasts in their industries, reaching their target audiences without paying a dime

  • Published articles in top-tier outlets like Harvard Business Review, Fast Company, and Crain’s

  • Won major industry awards, including “Person to Watch” and “Top Products of 2025”

  • Spoke on the main stage at SXSW, positioning themselves as a top thought leader

  • Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft

Neil Redding, founder and CEO of Redding Futures

“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. And it's not just for speeches but also for all the ways I show up in writing and in public. Highly recommend.”

Alex Ruggieri, commercial real estate broker and counselor of real estate

“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”

The Empowered PR process

We make PR so simple,
your VA can handle it.

We nail your message & design your PR strategy.

1.

We create your custom PR engine and ready-to-send campaigns.

2.

We teach you to do PR and give great interviews.

3.

Seth Kravitz, Co-founder of Technori

“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast. I'm incredibly grateful for her support and friendship."

Here’s everything

we create for you:

  • A customized 6-month PR strategy

    You’ll get a customized PR plan tailored to your goals, with clear steps for reaching traditional media outlets, content creators, and podcasters who matter to your audience.

  • A professionally designed media kit

    A polished PDF that clearly communicates your key messaging, brand details, and supporting facts — making it simple for journalists, content creators, and potential partners to understand and share your story.

  • Ready-to-send, customized pitches

    Compelling, personalized pitches crafted to catch the attention of journalists, podcast hosts, and content creators — saving you time and taking the pressure off to figure out what to say.


  • Curated media, podcaster, and content creator lists

    No need to build your contact list from scratch. You’ll get a targeted list of media, podcast, and content creator contacts relevant to your industry and story.


  • A proven PR playbook you can use again and again

    Templates, outreach frameworks, and insider tips help you confidently manage your PR—not just once, but every time you have something new to share.


  • A customized PR dashboard to stay organized

    We’ll create a weekly project plan for your team on your personalized PR dashboard. Think of it as an Asana for your PR efforts.



  • A robust PR training program

    In addition to accessing our library of PR tutorials, you’ll also get hands-on PR training sessions with founder Tracy Samantha Schmidt to learn how to start getting the right attention.


  • Expert PR support as you need it


    We offer several options for ongoing PR support, including email access to Tracy, monthly strategy sessions, and fresh PR pitches created for you.

Rachel Zorel, Founder and Creative Director, 7-Layer Studios

”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”

FAQs

I have no PR expierence. Is this still a good fit?

Absolutely. Most of our clients lack PR experience when they start Empowered PR. Throughout our unique 1:1 program, we’ll teach you how PR works and ultimately how to do PR like the pros.

I don’t have a lot of time for PR. What do you suggest?

No problem. A junior-level employee or a virtual assistant can run the customized PR system that we create for you through this program. We can also match you with a VA trained by us to handle your PR tasks.


Is this for B2B or B2C businesses?

Both. Empowered PR is vertical agnostic. We have experience supporting clients in every major industry. See our case studies.

Will I need to hire a publicist after I do this program?

No. We create everything that a publicist would create for you — except we give everything to you and teach you exactly what to do. You’ll have the systems and templates to get attention on your terms.

Christi Powell, mindset and visualization strategist

“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”

Sound like a fit?
Let’s talk.

We offer free 25-minute calls to discuss your goals and how we can help you. Click the link below to schedule your call.