Get the right plan to
accelerate your growth.
In just 2 hours of your time, our experts will create a research-backed Visibility Plan so you can market yourself or your brand more effectively.
Clients in
Fact: You don’t have to burn out to become well-known.
Maybe it feels like you’re doing everything to be seen: posts, newsletters, outreach, videos. You’re stretched thin and questioning what’s worth it.
Or maybe you’re stuck at the starting line, paralyzed by choices, unsure what will actually move the needle.
Meanwhile, you’re watching your competitors, thinking: How do they get all that attention?
The Visibility Plan provides the clarity and path you need to get known, trusted, and paid more.
In just two hours of your time, our PR and marketing strategists will determine what tactics deserve your time, money, and energy.
This way, you can stop guessing and finally grow your brand in a way that is effective and sustainable.
You have an edge. Let’s turn it into your advantage.
To become known, trusted, and chosen, it’s not about grinding it out. That will burn you out, blow your budget, or both.
Instead, it’s about owning what sets you apart — the idea, the point of view, the network, the story, or a talent that hasn’t been leveraged.
That’s where Tracy Samantha Schmidt comes in.
The founder of The PR Accelerator, she has spent two decades helping individuals and brands cut through the noise by figuring out what makes them different and then getting the right attention.
With experience inside top media outlets, advising over 150 brands, teaching personal branding to thousands of people, and leading marketing courses at the University of Chicago, Tracy brings both a sharp eye and practical tools to chart a smarter way forward.
You’ll work directly with Tracy to create your Visibility Plan, so you get the answers you need from an expert who gets where you are.
Neil Redding, founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. And it's not just for speeches but also for all the ways I show up in writing and in public. Highly recommend.”
Visibility starts
with the right plan.
Our clients have seen outcomes like these:
✔ Gain the clarity to differentiate yourself in the market
✔ Develop an online presence that builds your reputation
✔ Dramatically grow your following with a defined narrative
✔ Identify the focus for new speeches that get you paid
✔ Pinpoint news-making ideas that earn media coverage
✔ Make money faster by creating the right introductory offering
Mark Briggs, Executive Coach and Best-Selling Author
”Tracy helped successfully develop and launch the website for my book, exceeding all my expectations along the way. She was able to take a lump of clay and mold it into something beautiful, articulate, and compelling. Above all, she is one of my favorite brainstorming thought partners ever. She's simply a joy to work with.”
WHAT SETS US APARTWe empower you to get visible without blowing your budget.
When looking to build their reputation, experts and their businesses can make the costly mistake of investing in the wrong things at the wrong time, limiting their ability to sustainably grow.
We believe that when it comes to brand growth, less is more.
Our approach eliminates the unhelpful advice and bloated tactics to reveal the opportunities that will produce real results, without draining your marketing spend.
With decades of experience at the intersection of media relations, journalism, branding, and social media, our dedicated team of experts understands how to build a strong online presence and targeted campaigns that command attention.
The Visibility Plan is a strategic blueprint that defines where you should allocate your time and resources for maximum results. It’s designed for authors, speakers, consultants, experts, and their brands.
What clients say
“I’ve been a 'digital media guy' for over 20 years. I not only learned a few things from Tracy but, more importantly, she helped coalesce for me how specific media channels can be co-leveraged intelligently to drive personal and business outcomes."
— Salesforce consultant
“‘Turn heads. Grow faster.' That’s exactly what Tracy has helped me do in so many ways: recasting my personal branding, articulating my personal and company story creatively, crafting an impactful bio, and preparing me for greater visibility and public speaking. Highly recommend!"
— Founder in B2B services
"Working with Tracy was like having my best friend by my side - I would absolutely refer her to anyone who is looking for support on how to get sustained attention."
— Career advisor + best-selling author
“If you want to work with someone who is incredibly smart, experienced, honest, understands your needs and most importantly, KIND, you will want to work with Tracy."
— Full-time actor, SAG-AFTRA
“When we met, I didn't know what I wanted to do. I now sit at my computer with a growing newsletter — hundreds of people follow and comment on its value. They say they look forward to it every Sunday. Your guidance and perspective enabled me to make this happen.”
— Ad executive
“Tracy continues to be an advocate for truth in the age of disinformation, with an unparalleled ability to pivot and transition potential complications into generative insights. She knows the art of ethical and sound business, approaching each project with a level of mastery, effectively raising the standards and benefits for anyone involved. "
— Artist and cultural critic
OUR PROCESS
A smarter way to grow your brand.
The Visibility Plan is your key to unlocking the right opportunities to accelerate your expertise, including:
Launching a new offering
Undergoing a bold transformation
Getting ready to raise capital
Preparing for major publicity
Here’s how the process works, led by PR Accelerator founder, Tracy Samantha Schmidt:
1. ASSESSMENT
Fill out a customized intake questionnaire to inform strategies you’ve tried, results you’re looking for, and focus areas to get you there.
2. FINDINGS AND RECOMMENDATIONS
A few days before your session, Tracy will send comprehensive findings and recommendations for increasing visibility and building trust with your audience, including:
A SWOT analysis of how you’re showing up online, informed by Google Analytics, social media, and more
A competitive assessment of two peers or aspirational leaders in your industry to understand where they’re getting traction and how you can capitalize on your POV
High-level recommendations on your current positioning, presence, and marketing strategy for six months to a year ahead
3. STRATEGY SESSION
In just 90 minutes, Tracy will review these findings with you and develop a comprehensive plan based on your available resources, interests, and bandwidth to implement key strategies.
She’ll also consider processes that can be augmented by AI, so you can focus your time and money on brand-building.
The Visibility Plan becomes your data-driven roadmap that identifies the areas of investment with the greatest ROI, balanced with steps to take before you act on them.
Topics we can address:
How to talk about yourself or your company
The look/feel and effectiveness of your website
What kind of content to create (or ditch)
New offerings to create based on your expertise
Planning for media and podcast coverage
Engaging influencers for free
Ideas for speeches or even a book idea
Converting followers into buyers or supporters
Influencing your SEO and AI search results
And more
Christi Powell, mindset and visualization strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Investment
The Visibility Plan costs $1,500
Clients typically see a quick return on investment through accelerated sales cycles, increased income, reduced marketing time, and decreased costs on unnecessary software and vendors.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to my success. Not only did she help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Building a breakout moment: How Ian Beacraft became a sought-after AI expert
Ian Beacraft, a futurist and creative technologist, sought to amplify his presence ahead of his featured keynote on generative AI and the metaverse at SXSW in March 2023. With the rapid rise of AI dominating headlines, it was critical to ensure his insights stood out in a crowded and noisy space.
We worked with Ian to refine and strengthen his big idea, “The Age of Creative Generalists,” positioning it within the broader conversation about the fears and opportunities surrounding generative AI and the future of work. Additionally, we developed a targeted PR and thought leadership strategy to maximize his impact at SXSW.
The results were immediate. Ian’s keynote was a major success, delivered to a standing-room-only audience and generating over 75 global media mentions that weekend alone. The video of his talk has since been viewed more than 100,000 times, cementing his reputation as a leading voice in AI and the future of creativity.
Just one month later, he was invited to appear on stage with one of the most respected technology journalists in the United States. His media momentum continued to grow, earning him over 500 press mentions in 2023, with quotes featured in outlets like Slate, The Washington Post, and Bloomberg. The heightened visibility led to high-profile partnerships, including with Boston Consulting Group, Universal Studios, and an expanding roster of paid keynote engagements for industry giants like Google and Microsoft.
In 2024 and 2025, Ian returned to SXSW as a main stage speaker, further solidifying his position as a global thought leader at the intersection of AI, creativity, and technology.
Rachel Zorel, Founder and Creative Director, 7 Layer Studio
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Rachel Zorel: From boutique agency founder to “Person to Watch”
Rachel Zorel, creative director and founder of 7 Layer Studio, came to us with a clear mission: elevate visibility for herself and her all-women design agency based in suburban New Jersey. Although their creative work rivaled top Manhattan firms, they weren’t getting the same recognition or media attention. To close that gap, we helped Rachel refine her messaging and build a PR strategy that would position her and her team as leaders in the design space.
We began by crafting a new SEO-optimized sales page to drive qualified leads and elevate their digital presence. From there, we developed a suite of compelling pitch angles and strategic outreach emails tailored to design and business media. Working closely with Rachel’s team, we helped sharpen their story, making it clear why 7 Layer Studio deserved national attention.
Momentum highlights:
Featured in GDUSA Magazine, a top industry publication
Rachel named a “GDUSA Person to Watch”
Elevated brand visibility and credibility for 7 Layer Studio
Increased inbound interest from clients and media alike
By combining smart positioning with strategic outreach, we helped Rachel and her team step confidently into the spotlight—proving that great design talent isn’t defined by geography, but by vision and execution.
Mark Briggs, Executive Coach and Best-Selling Author
”Tracy helped successfully develop and launch the website for my book, exceeding all my expectations along the way. She was able to take a lump of clay and mold it into something beautiful, articulate, and compelling. Above all, she is one of my favorite brainstorming thought partners ever. She's simply a joy to work with.”
Mark Briggs: From author to executive coach with a bestselling platform
Although Mark Briggs had published two books before, The Butterfly Impact was his most personal yet—sharing how his life was upended twice in a decade and the ripple effect that followed when he made small, intentional changes to how he worked. He partnered with us to ensure this book reached the right audience and laid the foundation for the next chapter of his career.
We helped refine the book’s messaging and worked in tandem with his publisher to craft compelling sales copy that would resonate with readers. Beyond the launch, we built and optimized Mark’s website to serve as a central hub for book sales and sample chapters. We also refreshed his LinkedIn profile and developed a personal brand strategy to increase visibility and attract the right opportunities.
Momentum highlights:
The Butterfly Impact became an Amazon bestseller in multiple categories
New personal brand strategy launched across web and LinkedIn
Website became a hub for book sales and downloads
Successfully launched an executive coaching business using the platform we helped build
With a clear message, a compelling platform, and a strong digital presence, Mark turned a deeply personal book into a powerful brand—launching a new phase of his career as a sought-after executive coach.
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Alex Ruggieri: From seasoned expert to global brand ambassador
Alex Ruggieri, a globally respected commercial real estate advisor and member of the elite Counselors of Real Estate, came to us to launch a new brand for his advisory business. With decades of experience navigating complex transactions, Alex needed a visual identity and message that reflected the depth of his expertise—and elevated his presence in an increasingly competitive field.
We worked closely with Alex to refine his core messaging, ensuring it communicated both his industry authority and the value he brings to high-level clients. From there, we developed a polished brand identity, directed a custom photo shoot, and launched a sleek new website that showcased his leadership, legacy, and global reach.
Momentum highlights:
Launched elevated brand identity and custom website
Named an international brand ambassador for a leading real estate group
Strengthened positioning as a global authority in commercial real estate
Created new opportunities for strategic partnerships and advisory roles
With a refreshed brand that fully aligned with his reputation and expertise, Alex expanded his influence and visibility—stepping confidently into his next chapter as a global voice in commercial real estate.
Christi Powell, Mindset and Visualization Strategist
“Closing clients requires a messaging framework you truly feel confident about. Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Christi Powell: From coach to in-demand visualization strategist
Christi Powell had a powerful gift in helping elite athletes and high performers break through mental barriers using visualization and mindset training. But as a former advertising creative director, she didn’t fit the mold of a traditional coach, and her messaging often left potential clients unsure of how to engage her expertise.
We worked with Christi to clarify and elevate her positioning. By rebranding her as a “visualization strategist,” we gave her audience language that immediately clicked. This new clarity not only made her work more approachable but also led to the development of a proprietary, data-driven methodology that became a cornerstone of her expanding practice.
Momentum highlights:
Repositioned as a “visualization strategist” with a clear, compelling brand message
Developed a new methodology rooted in data and mental performance science
Attracted more elite athlete clients and training opportunities
Expanded offerings to include programs for emerging talent
Positioned for scalable growth in the high-performance coaching space
With a refined message and elevated positioning, Christi transformed her brand and unlocked the next level of impact and visibility in the world of mindset training.