Messaging + Positioning
We nail your message
so you can sell more, faster.
Our PR pros will create a facts-based messaging system for you or your organization so people get what you do, why it’s different, and why they need you — fast.
Clients in
The PR firm built for personal brands
We specialize in helping experts turn their ideas into influence. Our clients have launched bestselling books, raised millions on Kickstarter, gone viral at SXSW, and been featured in Harvard Business Review, Fast Company, Newsweek, and more.
From media coverage to speaking opportunities, we create the visibility that builds reputations and accelerates careers. Uniquely, we also offer both full-service support and starter programs for every stage of growth.
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs and provide you with an in-depth game plan to inject new life into your career.”
Our 3-part approach
We take your ideas and expertise and turn them into a clear, compelling presence that gets attention. Our proven process covers everything you need to move from invisible to influential.
1. Nail the big idea.
We uncover the message that cuts through the cultural noise and positions you as a thought leader. This isn’t just about a tagline; we identify the next big idea or ideas that make you relevant, timely, and impossible to ignore in the media and on stage.
2. Build the platform.
With the idea as your foundation, we create a thought leadership platform that works across every channel — social media, earned media, podcasts, and stages. This is the engine that drives your visibility, credibility, and authority.
3. Amplify the influence.
We put your platform to work, helping you secure the right opportunities and compounding your reach. That includes media placements, keynote invitations, book deals, investors, partnerships, and awards — all firing together to move you from invisible to influential.
Services we offer
Awards Submissions • Branding • Copywriting • Crisis Communications • Ghostwriting Articles and Op-eds • Media Relations • Media Training • Messaging and Positioning • Podcast Booking • PR Advising and Training • Reputation Management • SEO and GEO • Social Media Strategy and Writing • Speech Writing, Coaching, and Booking • Website Design and Development
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“The PR Accelerator helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
We get results for our clients, fast
Our clients have seen outcomes like these:
✔ Shorter sales cycles and increased revenue opportunities.
✔ Stronger online reputation and increased discoverability.
✔ Significant audience growth through viral online attention.
✔ Paid speaking opportunities on national and global stages.
✔ Visibility and credibility from top-tier media features.
✔ Recognition with prestigious national awards.
✔ Successful launches of high-impact products and services.
Ready to grow faster?
We’re ready to help. Schedule your complimentary call to discuss your goals and how we can help accelerate your growth through PR.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to our rapid growth. Not only did she help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Ian Beacraft: From SXSW breakthrough to
global thought leader
Futurist and creative technologist Ian Beacraft joined our Empowered PR program to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023. With AI dominating the headlines, our focus was to cut through the noise and position Ian’s insights as both original and essential. We worked closely with him to refine his core message—The Age of Creative Generalists—and crafted a clear PR and thought leadership strategy to elevate his voice in the national conversation on AI and the future of work.
The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.
Ongoing Momentum:
Over 500 press mentions in 2023
Featured in Slate, The Washington Post, and Bloomberg
Represented by United Talent Agency
Paid keynote engagements with Google, Microsoft, and other global brands
2024–2025 Highlights:
Returned to SXSW as a main stage speaker
Cemented his position as a top global voice at the intersection of AI, creativity, and technology
Ian’s consistent presence across major stages and media outlets has transformed him into one of the most sought-after thought leaders in the emerging tech space — proof that the right story, told well, opens the door to industry-defining opportunities.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, joined our Empowered PR program to turn her national TV exposure into lasting brand momentum. Through the program, we helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, we continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
2025 Highlights:
Featured in The Bump
Named a Progressive Grocer Top Pick
With a strong PR foundation and consistent media coverage, Globowl has grown from a promising startup into a nationally recognized, award-winning CPG brand trusted by both parents and industry insiders.
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Alex Ruggieri: From seasoned expert to global brand ambassador
Alex Ruggieri, a globally respected commercial real estate advisor and member of the elite Counselors of Real Estate, came to us to launch a new brand for his advisory business. With decades of experience navigating complex transactions, Alex needed a visual identity and message that reflected the depth of his expertise—and elevated his presence in an increasingly competitive field.
We worked closely with Alex to refine his core messaging, ensuring it communicated both his industry authority and the value he brings to high-level clients. From there, we developed a polished brand identity, directed a custom photo shoot, and launched a sleek new website that showcased his leadership, legacy, and global reach.
Momentum highlights:
Launched elevated brand identity and custom website
Named an international brand ambassador for a leading real estate group
Strengthened positioning as a global authority in commercial real estate
Created new opportunities for strategic partnerships and advisory roles
With a refreshed brand that fully aligned with his reputation and expertise, Alex expanded his influence and visibility—stepping confidently into his next chapter as a global voice in commercial real estate.
Mark Briggs, Executive Coach and Best-Selling Author
”Tracy helped successfully develop and launch the website for my book, exceeding all my expectations along the way. She was able to take a lump of clay and mold it into something beautiful, articulate, and compelling. Above all, she is one of my favorite brainstorming thought partners ever. She's simply a joy to work with.”
Mark Briggs: From author to executive coach with a bestselling platform
Although Mark Briggs had published two books before, The Butterfly Impact was his most personal yet—sharing how his life was upended twice in a decade and the ripple effect that followed when he made small, intentional changes to how he worked. He partnered with us to ensure this book reached the right audience and laid the foundation for the next chapter of his career.
We helped refine the book’s messaging and worked in tandem with his publisher to craft compelling sales copy that would resonate with readers. Beyond the launch, we built and optimized Mark’s website to serve as a central hub for book sales and sample chapters. We also refreshed his LinkedIn profile and developed a personal brand strategy to increase visibility and attract the right opportunities.
Momentum highlights:
The Butterfly Impact became an Amazon bestseller in multiple categories
New personal brand strategy launched across web and LinkedIn
Website became a hub for book sales and downloads
Successfully launched an executive coaching business using the platform we helped build
With a clear message, a compelling platform, and a strong digital presence, Mark turned a deeply personal book into a powerful brand—launching a new phase of his career as a sought-after executive coach.
Christi Powell: From misunderstood coach to in-demand visualization strategist
Christi Powell had a powerful gift—helping elite athletes and high performers break through mental barriers using visualization and mindset training. But as a former advertising creative director, she didn’t fit the mold of a traditional coach, and her messaging often left potential clients unsure of how to engage her expertise.
We worked with Christi to clarify and elevate her positioning. By rebranding her as a “visualization strategist,” we gave her audience language that immediately clicked. This new clarity not only made her work more approachable but also led to the development of a proprietary, data-driven methodology that became a cornerstone of her expanding practice.
Momentum highlights:
Repositioned as a “visualization strategist” with a clear, compelling brand message
Developed a new methodology rooted in data and mental performance science
Attracted more elite athlete clients and training opportunities
Expanded offerings to include programs for emerging talent
Positioned for scalable growth in the high-performance coaching space
With a refined message and elevated positioning, Christi transformed her brand and unlocked the next level of impact and visibility in the world of mindset training.