From headlines to revenue:
PR that proves ROI
From Tier One media to top podcasts, stages, and awards — we help experts and brands earn visibility that shortens sales cycles, increases pricing power, and proves ROI.
Clients in
Two proven paths to grow your visibility
Not every leader or brand is at the same stage. That’s why we offer two distinct paths.
Full-Service PR — done-for-you visibility across media, podcasts, social media, stages, and awards. Perfect if you want the experts to handle your PR end-to-end and accelerate your growth.
Empowered PR — a one-time program that builds your messaging, first 2 campaigns, and press assets so you can execute right away. Ideal if you’re not ready for full-service PR yet but want momentum now.
Services we offer
Awards Submissions • Branding • Copywriting • Crisis Communications • Digital PR • Ghostwriting Articles and Op-eds • Media Relations • Media Training • Messaging and Positioning • Podcast Booking • PR Advising and Training • Reputation Management • SEO and GEO • Social Media Strategy and Writing • Speech Writing, Coaching, and Booking • Website Design and Development
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with The PR Accelerator was key to our rapid growth. If you are ready to get more attention for your ideas or business, Tracy and her team have my highest recommendation.”
Let’s talk results
Here are some of our clients’ biggest PR wins:
Featured in major media outlets like The New York Times, Newsweek, Fast Company, Business Insider, and Axios.
Appeared live on NBC, ABC, CBS, and FOX.
Published articles in outlets like HBR, Fast Company, and Crain’s.
Raised $2.1 million on Kickstarter.
Landed The Gap as a pilot client.
Won major industry awards, including “Person to Watch” and “Top Products of 2025.”
Spoke on the main stage at SXSW, twice.
Hired as keynote speakers by leading brands, including Google, Meta, Amazon, and Microsoft.
Activated the followers of top musicians and booked the Governor to open a concert fundraiser — all in just 10 days.
Ready to grow faster?
We’re ready to help. Schedule your complimentary call to discuss your goals and how we can help accelerate your growth through PR.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, joined our Empowered PR program to turn her national TV exposure into lasting brand momentum. Through the program, we helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, we continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
2025 Highlights:
Featured in The Bump
Named a Progressive Grocer Top Pick
With a strong PR foundation and consistent media coverage, Globowl has grown from a promising startup into a nationally recognized, award-winning CPG brand trusted by both parents and industry insiders.
Karen Salmon, Co-founder of Windy City Indie and Things That Fly
“Working with Tracy is like having a partner in crime. She fully immerses herself in the art and science of telling your story and growing your audience--both at the strategic level and in the fine details. Strategically, she is spot on. Tracy is quick to set a course—then evaluate and adjust, so time is not wasted and opportunities are not missed. But details are everything in this field and she makes sure to get them right. “
Windy City Indie: From no online presence to $80K raised in 10 days
In April 2020, music producers at Windy City Indie approached us with an urgent goal: launch a virtual concert, Our City of Neighbors, to unite Chicago and raise funds for frontline organizations, despite having no digital presence and less than two weeks to pull it off. We stepped in to lead the digital strategy, coordinate PR, and activate artist audiences to maximize visibility and impact.
We secured opening remarks from Illinois Governor JB Pritzker, giving the event immediate credibility and momentum. Our team developed a grassroots digital activation strategy that mobilized performers, including Jeff Tweedy, Katie Kaden, The O’My’s, Ric Wilson, and NNMADI to promote the event directly to their followers. Simultaneously, we ran a focused media outreach campaign that landed coverage across Chicago’s top outlets, including a feature in the print edition of the Chicago Tribune.
Momentum highlights:
Opening remarks by Governor JB Pritzker
Media coverage across all major Chicago outlets
Print feature in the Chicago Tribune
1,300+ live viewers and 7,000+ replays in the first week
Over $80,000 raised for local frontline organizations
With no digital foundation and only days to prepare, we helped turn Our City of Neighbors into a high-impact cultural moment, showcasing the power of rapid-response storytelling and strategic amplification.
PostReminder: Attracting The Gap within weeks of launch
Mike Gunderson, founder of the top-ranked direct mail agency Gunderson Direct, came to us with a dual goal: amplify the visibility of his leadership team and generate buzz around his newest ventures —PostReminder and VoteReminder, two innovative direct response platforms. While his agency already had a strong reputation in the marketing world, Mike saw an opportunity to position his executives as thought leaders and give his emerging platforms the spotlight they needed to scale.
We partnered with Mike and his team to craft a clear, strategic media narrative across all fronts. We refined messaging, developed pitch angles, and created tailored PR materials designed to resonate with both trade media and industry influencers. PostReminder launched with a standout feature in a top-tier marketing publication, immediately boosting its credibility and opening the door to new conversations with enterprise partners.
Momentum Highlights:
PostReminder launch coverage in a leading marketing trade outlet
Secured pilot project with The Gap
Multiple podcast appearances booked for the agency’s COO
Strengthened industry positioning for Gunderson Direct and new ventures
By building a unified PR and thought leadership strategy, we helped Mike shine a spotlight on both his legacy agency and his forward-thinking innovations—positioning the entire organization as a driving force in the future of direct response marketing.
Rachel Zorel, Founder and Creative Director, 7-Layer Studios
”As an agency owner, I hired Tracy for guidance and support to market our agency. In our time working together, we discussed everything from brand positioning to marketing opportunities through the lens of PR, social media, and thought leadership. Her insight, experience, and accessibility made the process incredibly valuable, which we are still benefiting from nearly a year later.”
Rachel Zorel: From boutique agency founder to “Person to Watch”
Rachel Zorel, creative director and founder of 7 Layer Studio, came to us with a clear mission: elevate visibility for herself and her all-women design agency based in suburban New Jersey. Although their creative work rivaled top Manhattan firms, they weren’t getting the same recognition or media attention. To close that gap, we helped Rachel refine her messaging and build a PR strategy that would position her and her team as leaders in the design space.
We began by crafting a new SEO-optimized sales page to drive qualified leads and elevate their digital presence. From there, we developed a suite of compelling pitch angles and strategic outreach emails tailored to design and business media. Working closely with Rachel’s team, we helped sharpen their story, making it clear why 7 Layer Studio deserved national attention.
Momentum highlights:
Featured in GDUSA Magazine, a top industry publication
Rachel named a “GDUSA Person to Watch”
Elevated brand visibility and credibility for 7 Layer Studio
Increased inbound interest from clients and media alike
By combining smart positioning with strategic outreach, we helped Rachel and her team step confidently into the spotlight—proving that great design talent isn’t defined by geography, but by vision and execution.
Attracting top talent: How we helped an AI company recruit elite hackers worldwide
As an AI-driven industrial intelligence company, Uptake Technologies needed to recruit top-tier cybersecurity talent—but standing out in a competitive hiring landscape was a challenge. To break through, the company launched the #UptakeChallenge, a five-part computer challenge where anyone who completed it would earn an interview. While the challenge had the potential to attract elite hackers, Uptake needed a high-impact digital strategy to reach the right people quickly.
In just one day, we developed and launched a digital activation plan designed to engage the global cybersecurity community. We leveraged the credibility of renowned hackers Nick Percoco and Jaku, directing a series of comedic, high-energy videos where they taunted and challenged participants. These videos were strategically distributed across YouTube, Twitter, and Instagram, creating a viral effect.
The results were immediate—the hashtag generated over 300,000 organic impressions in just six weeks, and nearly 1,000 elite hackers from companies like Tesla and Google took the challenge. More importantly, Uptake saw real hiring success, bringing on four top cybersecurity experts within a month, proving that an AI company can attract elite talent by speaking their language and tapping into the competitive spirit of the hacker community.
Margo Popio, Owner, Vavoom Pinups and Margo Popio Studios
“Tracy is the sharpest tool in my toolbox. She is in your corner… she comes up with the hook that snaps it all together. A true creative thinker, she opens your world and asks you the hard questions that take you to the next level, even when you think you know everything about your business. The PR Accelerator formula that she created is so fine-tuned because she is. She comes to you with the highest variety of experiences, clients, and focuses. I wouldn’t trust anyone else with my company’s reputation.”
Margo Popio: From local photographer to
morning show sensation
Experiential photographer Margo Popio launched a Barbie-themed immersive photoshoot timed to the release of the Barbie movie. With the film already in theaters, the window to capture media attention was closing fast. Margo partnered with us to create a targeted PR strategy and compelling pitch emails designed to spark buzz in the Chicago market—despite extensive local coverage of Barbie events that had already run.
We set clear expectations: media interest might be a stretch. But the story, visuals, and angle were strong—and within days, WGN Morning News, Chicago’s top-rated morning show, reached out. They didn’t just want to cover the experience—they sent two on-air reporters to go through the full Barbie photoshoot and featured the story throughout the broadcast.
Momentum highlights:
Full multi-segment feature on WGN Morning News
Reporters experienced the shoot live on-air
Over 25 shoot inquiries within hours of the segment
Massive boost in brand awareness and demand
With the right positioning and a timely, irresistible pitch, Margo turned a tight media window into a breakout moment—proving that experiential photography can be headline-worthy with the right story behind it.