We make you the
clear choice.
Personal branding services for experts
Clients in
Let’s get this straight.
The term “personal brand” is weird.
You’re human, not a commodity. You contain multitudes.
But here’s what we also know: Strong personal branding unlocks massive opportunities, influence, and impact. The people who have it get ahead way faster and call the shots.
That’s why we deliver every service you need to define, launch, and amplify your personal brand. The result: You can move faster, earn more money, and have the impact you’re ready to make.
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“The PR Accelerator helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Get everything to become known, trusted, and chosen — faster.
We create every element of your brand in alignment with your unique goals, core values, and natural strengths. Our comprehensive approach ensures each part supports the others, helping you quickly become recognized as an expert in your field.
Our services include:
Strategy
Together, we explore your vision and clarify your goals, crafting a roadmap that honors who you genuinely are and what you want to achieve. The strategy we create provides clear direction without compromising your authenticity.Branding and Positioning
We identify what sets you apart, thoughtfully positioning you in a way that feels true and aligned. Our goal is to highlight your natural strengths and unique POV, ensuring you're recognized and respected for your expertise.Messaging
We create a clear, structured communications framework that makes it easy for people to understand exactly what you do, why you're uniquely different, and why they should choose to work with or buy from you. This can dramatically accelerate your sales processes.Website Design and Development
We design intuitive, attractive websites that reflect your personality, values, and credibility. Your website becomes an inviting, trustworthy space where visitors immediately understand who you are, what you offer, and why they should engage.Thought Leadership
We build a cohesive platform that ensures you're recognized for a singular idea or body of work. Our ghostwriting and editing services produce clear, insightful articles and content that strategically amplify your voice, making your expertise clear and influential.Speech Writing, Coaching, and Booking
We support you in finding your voice and expertly sharing your message on the right stages. From speechwriting to personal coaching and strategic bookings, our approach ensures you step onto every stage feeling fully prepared and authentically yourself.Book Proposal Development
We transform your core idea into a fully realized book proposal to capture the attention of literary agents and publishers. Our process ensures that your proposal is strategically positioned to fill a clear market gap and resonate powerfully with the current cultural moment.Public Relations
Our PR efforts are respectful, strategic, and tailored to your specific needs and goals. We carefully select and book media opportunities — including local outlets, industry trade publications, and top-tier press — as well as podcasts and collaborations with creators that align closely with your values and will accelerate your growth.Mindset Coaching
We offer one-on-one mindset coaching with our executive coach to help you navigate visibility confidently, overcome self-doubt, and fully embrace your authority. You'll develop the resilience and clarity to show up consistently, authentically, and powerfully as your brand grows.
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide. I highly recommend Tracy if you need someone who can quickly assess your PR needs and provide you with an in-depth game plan to inject new life into your career.”
We get results for our clients, fast.
Our clients have seen outcomes like these:
✔ Shorter sales cycles and increased revenue opportunities.
✔ Stronger online reputation and increased discoverability.
✔ Significant audience growth through viral online attention.
✔ Paid speaking opportunities on national and global stages.
✔ Visibility and credibility from top-tier media features.
✔ Recognition with prestigious national awards.
✔ Successful launches of high-impact products and services.
Christi Powell, Mindset and Visualization Strategist
“Closing clients requires a messaging framework you truly feel confident about. Working with Tracy really helped me navigate what’s important by mapping out my methodology and fully leaning into what makes me different than others out there. Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Let’s figure out
what you need now.
Personal branding doesn’t have to be daunting. In a brief call, we can identify the right first step for you and begin to make the plan that accelerates your growth.
Ian Beacraft: From SXSW breakthrough to
global thought leader
Futurist and creative technologist Ian Beacraft joined our Empowered PR program to amplify his visibility ahead of his featured keynote on generative AI and the metaverse at SXSW 2023. With AI dominating the headlines, our focus was to cut through the noise and position Ian’s insights as both original and essential. We worked closely with him to refine his core message—The Age of Creative Generalists—and crafted a clear PR and thought leadership strategy to elevate his voice in the national conversation on AI and the future of work.
The impact was immediate. Ian’s SXSW keynote drew a standing-room-only audience and sparked over 75 media mentions during the event weekend alone. The video of his talk has since been viewed over 100,000 times, and he quickly became a go-to voice on the future of AI and creativity. Just one month later, Ian was invited onstage with one of the most respected technology journalists in the U.S., further accelerating his credibility and exposure.
Ongoing Momentum:
Over 500 press mentions in 2023
Featured in Slate, The Washington Post, and Bloomberg
Represented by United Talent Agency
Paid keynote engagements with Google, Microsoft, and other global brands
2024–2025 Highlights:
Returned to SXSW as a main stage speaker
Cemented his position as a top global voice at the intersection of AI, creativity, and technology
Ian’s consistent presence across major stages and media outlets has transformed him into one of the most sought-after thought leaders in the emerging tech space — proof that the right story, told well, opens the door to industry-defining opportunities.
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Without a doubt, my work with Tracy on my messaging was key to our rapid growth. Not only did she help me crystallize my ideas and make them applicable to all audiences, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business. If you are ready to get more attention for your ideas, Tracy has my highest recommendation.”
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, joined our Empowered PR program to turn her national TV exposure into lasting brand momentum. Through the program, we helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, we continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
2025 Highlights:
Featured in The Bump
Named a Progressive Grocer Top Pick
With a strong PR foundation and consistent media coverage, Globowl has grown from a promising startup into a nationally recognized, award-winning CPG brand trusted by both parents and industry insiders.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
Alex Ruggieri: From seasoned expert to global brand ambassador
Alex Ruggieri, a globally respected commercial real estate advisor and member of the elite Counselors of Real Estate, came to us to launch a new brand for his advisory business. With decades of experience navigating complex transactions, Alex needed a visual identity and message that reflected the depth of his expertise—and elevated his presence in an increasingly competitive field.
We worked closely with Alex to refine his core messaging, ensuring it communicated both his industry authority and the value he brings to high-level clients. From there, we developed a polished brand identity, directed a custom photo shoot, and launched a sleek new website that showcased his leadership, legacy, and global reach.
Momentum highlights:
Launched elevated brand identity and custom website
Named an international brand ambassador for a leading real estate group
Strengthened positioning as a global authority in commercial real estate
Created new opportunities for strategic partnerships and advisory roles
With a refreshed brand that fully aligned with his reputation and expertise, Alex expanded his influence and visibility—stepping confidently into his next chapter as a global voice in commercial real estate.
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand — and I couldn't be happier with the results!”
Mark Briggs: From author to executive coach with a bestselling platform
Although Mark Briggs had published two books before, The Butterfly Impact was his most personal yet—sharing how his life was upended twice in a decade and the ripple effect that followed when he made small, intentional changes to how he worked. He partnered with us to ensure this book reached the right audience and laid the foundation for the next chapter of his career.
We helped refine the book’s messaging and worked in tandem with his publisher to craft compelling sales copy that would resonate with readers. Beyond the launch, we built and optimized Mark’s website to serve as a central hub for book sales and sample chapters. We also refreshed his LinkedIn profile and developed a personal brand strategy to increase visibility and attract the right opportunities.
Momentum highlights:
The Butterfly Impact became an Amazon bestseller in multiple categories
New personal brand strategy launched across web and LinkedIn
Website became a hub for book sales and downloads
Successfully launched an executive coaching business using the platform we helped build
With a clear message, a compelling platform, and a strong digital presence, Mark turned a deeply personal book into a powerful brand—launching a new phase of his career as a sought-after executive coach.
Mark Briggs, Executive Coach and Best-Selling Author
”Tracy helped successfully develop and launch the website for my book, exceeding all my expectations along the way. She was able to take a lump of clay and mold it into something beautiful, articulate, and compelling. Above all, she is one of my favorite brainstorming thought partners ever. She's simply a joy to work with.”
Christi Powell: From misunderstood coach to in-demand visualization strategist
Christi Powell had a powerful gift—helping elite athletes and high performers break through mental barriers using visualization and mindset training. But as a former advertising creative director, she didn’t fit the mold of a traditional coach, and her messaging often left potential clients unsure of how to engage her expertise.
We worked with Christi to clarify and elevate her positioning. By rebranding her as a “visualization strategist,” we gave her audience language that immediately clicked. This new clarity not only made her work more approachable but also led to the development of a proprietary, data-driven methodology that became a cornerstone of her expanding practice.
Momentum highlights:
Repositioned as a “visualization strategist” with a clear, compelling brand message
Developed a new methodology rooted in data and mental performance science
Attracted more elite athlete clients and training opportunities
Expanded offerings to include programs for emerging talent
Positioned for scalable growth in the high-performance coaching space
With a refined message and elevated positioning, Christi transformed her brand and unlocked the next level of impact and visibility in the world of mindset training.