Visibility Strategy Session
Understand what it takes to attract the right attention for yourself, brand, or event.
Work with PR strategist Tracy Samantha Schmidt in a focused, 60-minute session to discuss your visibility goals and begin to make the right plan for achieving them.
Clients in
The problem this session solves
You want to get attention for yourself, brand, or event — but you’re not sure what should happen when.
Do you need PR, or is social media the right place to focus first?
Is your message ready, or does it need work?
Does your website support visibility or undermine it?
Different paths make sense at different stages. This session helps you identify the right way forward based on where you are now.
OUR SOLUTION
Visibility Strategy Session
This is a focused, one-time working session designed to help you determine the most effective way to get visible based on where you are right now.
Working 1:1 with Tracy, you will:
Clarify which visibility channels make the most sense for you right now (i.e., media, podcasts, social media, speeches, etc.)
Assess whether your message and online presence are ready to support visibility or need work first
Determine what conditions need to be in place before more attention will support your goals
Decide what to focus on next and what to deliberately wait on
You leave with clarity about the right direction to take and the confidence to make informed decisions about your visibility.
PICTURE IT
A realistic plan to get visible
This session gives you an experienced outside perspective on your visibility — without assuming PR is the answer. You will get:
An outside analysis of your visibility from an experienced marketing and communications strategist
Clear recommendations for what to do differently and what not to do right now
Perspective on which visibility efforts are worth prioritizing at this stage
If needed, introductions to vetted experts Tracy has worked with who can help with your brand.
The Visibility Session is designed to give you honest answers and recommendations that align with your goals, budget, and bandwidth.
Who we’ve supported
Founders • Executives • Consultants • Speakers • Authors • Doctors • Lawyers • Inventors • Designers • Marketers • Realtors • Venture Capitalists • Financial Advisors • Technologists • Scientists • Hackers • Filmmakers • Musicians • Actors • Artists • Educators • Coaches
Where we’ve worked
AI • CPG • Coaching • E-commerce • Entertainment • Environmental Sciences • Finance • Fine & Performing Arts • Food & Beverage • Gaming • Government • Healthcare • Higher Education • Hospitality • Human Resources • Legal • Management Consulting • Manufacturing • Marketing • Media • Non-Profits • Politics • Publishing • Real Estate • Sales • Social Impact • Social Services • Staffing • Technology
ABOUT THE STRATEGIST
Meet Tracy
Tracy Samantha Schmidt is a visibility strategist with more than 25 years of experience across media, marketing, and communications.
She spent 15 years inside major newsrooms — including TIME, ABC, CBS, and FOX — and later taught marketing at the University of Chicago. Over the years, she’s advised more than 150 brands and led workshops on personal branding, visibility, and PR for thousands of people.
Across that work, one pattern kept showing up: people didn’t need more tactics to move forward. They needed help deciding what actually made sense to focus on next, and what could wait.
The Visibility Strategy Session is designed to offer that perspective. It brings together Tracy’s experience across PR, marketing, and media to help you evaluate your current visibility and make clearer, more intentional decisions about how to move forward.
Investment
The Visibility Strategy Session is $750.
It includes a one-hour virtual meeting with Tracy, as well as her time before the session to review your materials and the media landscape in your industry or region. You will receive a recording and written recap of the session.
Payment is required up front to reserve your time.
What our clients say
“I’ve been a 'digital media guy' for over 20 years. I not only learned a few things from Tracy but, more importantly, she helped coalesce for me how specific media channels can be co-leveraged intelligently to drive personal and business outcomes."
— Salesforce consultant
“‘Turn heads. Grow faster.' That’s exactly what Tracy has helped me do in so many ways: recasting my personal branding, articulating my personal and company story creatively, crafting an impactful bio, and preparing me for greater visibility and public speaking. Highly recommend!"
— Founder in B2B services
"Working with Tracy was like having my best friend by my side - I would absolutely refer her to anyone who is looking for support on how to get sustained attention."
— Career advisor + best-selling author
“If you want to work with someone who is incredibly smart, experienced, honest, understands your needs and most importantly, KIND, you will want to work with Tracy."
— Full-time actor, SAG-AFTRA
“When we met, I didn't know what I wanted to do. I now sit at my computer with a growing newsletter — hundreds of people follow and comment on its value. They say they look forward to it every Sunday. Your guidance and perspective enabled me to make this happen.”
— Ad executive
“Tracy continues to be an advocate for truth in the age of disinformation, with an unparalleled ability to pivot and transition potential complications into generative insights. She knows the art of ethical and sound business, approaching each project with a level of mastery, effectively raising the standards and benefits for anyone involved. "
— Artist and cultural critic